Filling communication skill gaps to strengthen your brand

Communication is often one of the most overlooked areas in companies. In small organizations, it might be a one-person department, while in larger ones, a dedicated comms team usually has to service the entire company.

From preparing presentations and creating visual materials for events, to editing videos for client meetings, writing scripts for technical teams presenting at conferences, handling press inquiries, and formatting documents to stay on brand—comms teams do it all, on top of managing social media, internal communications, and other daily responsibilities.

The reality is that even professional comms teams cannot cover everything, and relying entirely on them—or on external agencies—can create bottlenecks. This is where filling communication skill gaps across the organization becomes a smart move.

Why everyone in your team should have basic comms skills

Every employee should feel confident creating on-brand slides, using templates for internal and external documents, and understanding the company’s mission, values, and key messages. These skills are not just “nice to have”—they are strategic advantages:

• Every interaction with clients, partners, or the public becomes an opportunity to build the company’s reputation.

• Reducing dependency on comms teams prevents bottlenecks and speeds up workflow.

• Teams become more agile, able to respond quickly to unexpected needs or opportunities.

When employees can confidently represent the company, the brand is reinforced in every meeting, presentation, and document.

My approach in practice

I have run workshops for several companies, including ONS, Rystad Energy, and Skretting, helping them fill communication gaps. These workshops cover practical skills such as:

• Making impactful presentations that tell a clear story and stay on brand

• Using tailored templates in PowerPoint and Word to ensure consistency

• Preparing visual and written materials that reflect company values and messaging

Equipping employees with these skills transforms them into confident brand ambassadors. They can contribute to the company’s image in meaningful ways, every day.

Proven benefits

Research shows that training employees in communication skills improves organizational performance. According to a McKinsey report, companies with effective internal communication practices are 50% more likely to have lower turnover rates and 47% more likely to report higher employee engagement. Additionally, a Gallup study found that organizations with strong communication practices see up to 20% higher customer satisfaction.

Investing in filling comms skill gaps is not just about employee development—it’s a strategic investment in your company’s reputation, efficiency, and competitive edge.

A practical next step

If your organization is ready to identify communication skill gaps and equip your teams with the tools they need, I can help. Together, we can design workshops tailored to your company, ensuring every employee can confidently contribute to a consistent, professional brand. Reach out to book a discovery call - no strings attached.