Spring into success

3 communication areas to work on during Spring

In this article, we'll explore three areas that businesses can focus on during the spring season to elevate their communication efforts and set the stage for success in the months ahead. Let's dive into how your business can effectively communicate and thrive throughout the year.

1.        Prepare for events: Spring and summer are incredibly busy seasons when it comes to industry events and conferences, so start planning what you will need if you and your team are attending any. I am talking about booth design, brochures, roll ups and banners if you have an assigned space to promote your business, but also social media posts and other promotional materials to let your audience know that you will be there.

2.        Analyse your strategy: Are you meeting your communication goals for the first half of the year? Have you developed a solid routine when it comes to, for example, posting on social media or reaching out to the media to get your business more visibility? Identify what is working and what is not in your original comms plan for 2024, and make sure to adjust your strategy as needed.

3.        Set templates and good routines: If you haven’t already, draw a visual map of the content and materials that you will use the most for the rest of the year and make an effort to create good routines and templates you can use and reuse. This will save you time and money down the line. You can, for example, create social media templates and batch your content once a month.

Need a helping hand preparing for upcoming events, analysing what’s working and what’s not or setting effective templates for your communications team? Reach out for an informal chat at hello.aneley@gmail.com