Summer content that connects
Summer shifts how people engage with content. Whether your audience is traveling, taking things slower, or planning for the months ahead, it's a great moment to adjust tone and try lighter, more creative formats.
Here’s a set of content ideas grouped by sector type: service, culture, and industry. Each example is designed to feel real, useful, and appropriate for a summer mindset—whether you're a hotel, museum, or B2B company.
Service
For hotels, hospitality, professional services
Why it works
Summer is a time when clients and guests seek inspiration, practical information, and human stories. Content should reflect what your service feels like to experience or deliver.
Content ideas
Show a “day in the life” of a team member: concierge, cleaner, consultant—whoever makes the guest or client experience smooth
Post a summer-specific tip list: what to pack, how to prepare, what to expect
Share short guest or client quotes paired with strong visuals (“best view of the trip,” “favorite surprise in the room”)
Culture
For museums, galleries, learning spaces, public institutions
Why it works
Summer often brings more foot traffic and new visitors. Content can lower barriers, spark curiosity, or simply offer something visual and short.
Content ideas
Do a weekly spotlight on one object or artifact: photo + 1 interesting fact or question
Show what summer looks like in your space: sketchbooks in the courtyard, hands-on activities, full workshops
Let staff or interns share personal highlights—what they love, what they’re working on, what they’re learning
Industry
For B2B data, manufacturing, product or tech companies
Why it works
Summer often means less pressure, fewer meetings, and more openness to behind-the-scenes or reflective content. It’s a good time to show how your business actually works—or help others plan ahead.
Content ideas – data or digital tools
Share one surprising metric trend you’re seeing this summer (e.g. drop in usage, shift in client goals)
Do a quick explainer: “How we’re measuring success differently this season”
Post a short workflow video from a team member using your own tool
Content ideas – physical products or industrial work
Document a summer maintenance or production process with short clips or photos
Highlight one client or partner doing summer projects with your product
Share a simple checklist: “what we upgrade, fix, or prepare during the slower season”
You don’t need to post every week over summer. In my experience, most teams are stretched or scattered, and that’s completely fine. But a bit of planning goes a long way.
Summer content can be more observational, more personal, and a little lighter—which is often when it connects best. Whether you're sharing guest experiences, highlighting team moments, or surfacing quiet insights, it's less about volume and more about showing you're still engaged—even if it's in a slower rhythm.
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