Client: Skretting

AquaVision is the world’s premier aquaculture business conference, with a focused program touching the most relevant topics within the industry. The conference, organised by Skretting since 1996, has established itself as an important meeting place for some 450 participants each year from more than 40 countries.

The challenge: Develop a new visual identity for the 2022 edition of the event. The brief included editable templates for social media, a video teaser and visuals for the event’s website.

The approach: We developed visual pillars for each of the event’s main topics - adding icons to easily identify them. The color palette was inspired by Skretting’s main colors with an added touch of purple and lots of gradients to increase the depth of the designs.

The result: An individual and unique visual identity that can be developed and tweaked for future events, and a system of icons and templates that can be reused and adapted to future needs.