Building momentum for the ONS Innovation Awards
Video · Social media content · Copy
Client: ONS
The ONS Innovation Awards celebrate new ideas and solutions shaping the energy industry. I created a series of videos designed to support the awards throughout their journey; from encouraging applications and building awareness, to creating anticipation and celebrating the finalists and winners.
We then built interest around the awards through a story with previous winners Fishbones, showing how they had developed since receiving the award.
Working closely with the ONS communications team, we developed content for each stage of the journey.
The campaign began with a video featuring the chair of the committee, encouraging companies to submit their solutions.
We also visited glass artist Astri Vadla Ravnås in her studio, where she took us through the process of creating the awards from start to finish. We documented the craftsmanship behind each piece, from the first stages of working the glass to the finished awards. Once completed, we shared photographs of the final pieces, ready to make their way home with the winners.
Result: The videos helped build momentum around the Innovation Awards from application to ceremony, creating awareness, encouraging participation, giving audiences a look behind the scenes, and ultimately putting the finalists and winners in the spotlight. Together, the content turned the awards into an ongoing story rather than a single moment, with innovation and the people behind it at the centre.