Client: Skretting

In 2022, Skretting launched their Sustainability Report for the previous year. We collaborated to create the visual elements for it - this is how:

The challenge:: To make information highly visual and engaging, creating a whole new image for the report to distinguish it from previous years and to develop a report that can be printed or downloaded as a PDF. The report project included also the visuals for social media, including quotes posts, a video teaser and more. I designed the previous report for 2021, so one of the biggest challenges was to create a new report that had a unique look and feel but was somewhat visually cohesive with the previous one.

The approach: Once the text part of the report was ready, I extracted the key information and created unique visuals to highlight key data in each page. The report was created in InDesign and we made sure to include lots of images, icons and Skretting’s brand colours to add visual interest and avoid heavy blocks of text.

The result: An engaging, highly visual report that can be browsed quickly to find key information. The report can be viewed online, downloaded as a PDF and also printed.