Social media templates

The top 5 reasons to use them in your marketing strategy

Life without social media templates is like trying to navigate a dense forest without a map – you might get lost in the wilderness of design choices, and even if you get to your destination eventually, you will probably use more time and energy than necessary. Templates are a well-marked trail to guide you through, making the journey smoother and more enjoyable, and saving you time and effort.

In this article, we'll explore why templates are a game-changer and how they can transform the social media experience from a jungle of uncertainty to a clear path towards engaging content. So, let's strap on our metaphorical hiking boots and hit the trail!

Reason 1: They save time, effort (and money)

Well-designed templates are ready to go, so whenever you need to create new content, the only thing you need to think about is which template variation to use. Fill in the information for the post and voilà- you are all set! That saves you lots of time, and it is cost-efficient in the long term, as templates can be used and reused for years.

Pro tip: It is important to have a library of templates that cover the most common types of post you’ll need. I like providing my clients with several options for each type, playing with colour combinations and layouts.

Reason 2: They keep you on-brand

Templates ensure that your social media content maintains a consistent look and feel across different platforms. Consistency helps in reinforcing brand identity, making it easier for your audience to recognize and remember your brand. Bonus: new people in your team can also benefit from having brand templates, as they can support your social media efforts without having to figure how to structure their posts, where to add the logo, which colours to use, etc.

Need a concrete example? Check the brand templates I developed for Rystad Energy.

Reason 3: They make your posts good… every time!

Using professionally designed templates elevates the quality of your social media posts, which, in turn, enhances the perception of your brand and increases engagement from your audience. Using social media templates is like pouring your cake batter into a ready-made mold. It provides a structured outline, guiding your content creation process and ensuring a consistent shape and form, every time.

Reason 4: They are easy to use

Well-designed templates are often user-friendly and require minimal design skills to use effectively. This makes them accessible to anyone in your business, allowing anyone to create professional-looking social media posts depending on their needs.

Pro tip: I like doing a test run and a knowledge transfer session with my clients once we deliver new templates for them – that way we can ensure that everybody knows how to use find and use them correctly for maximum efficiency.

Reason 5: They can help you batch your content

Ever get into that groove where ideas just flow? Templates help you slip into that creative zone faster. Once you're familiar with each template, you can prepare several posts within the same template to use later in your social media channels. That way, you always have content ready to go.

Need some help developing social media templates for your brand? I can help! Reach out for an informal chat: hello.aneley@gmail.com