Client: Petoro

Petoro reached out to refresh a set of highly used brand elements, including presentation slides and recurring figures and infographics, that had become core to how the organization communicates internally and externally.

The objective:: To revamp existing elements, aligning them with their current brand identity but with a slightly new look and feel.

The approach: We did a first round of brand audit to identify challenging areas and used reference materials (current slides design, figures and infographic style, etc.) to set a baseline. With that in mind, we made a few iterations for each design, and we let the client decide on their preferred ones.

The result: Cohesive, refreshed visuals that match the brand’s identity and can be used interchangeably in their website, their slides and any needed format.