Client: Skretting

For the launch of Armis, Skretting's new functional feed for shrimp, the goal was to create a cohesive set of launch materials that could communicate the product's benefits clearly to customers across multiple touchpoints; from a quick, attention-grabbing introduction to detailed technical information for those ready to make a purchasing decision.

Approach: I worked closely with Skretting's team to translate the product's technical positioning into a set of materials suited to different stages of the customer journey. This included a short product teaser video highlighting the core benefits at a glance, a 5-page brochure that went into more depth for customers wanting detailed product information, and a set of digital and printed banners designed to spread awareness of the launch across channels. Each asset was built to work independently while maintaining a consistent visual identity and message across the full set.

Results: A complete, multi-format launch package — video, brochure, and banners — that gave Skretting the materials needed to introduce Armis to customers at every level of interest, from a first impression to a detailed technical read, all under one cohesive campaign..