Client: Rystad Energy

Every year, Rystad Energy celebrates its Energy Transition Marathon, a digital event to explore the challenges and opportunities in the energy industry. The event includes 10 sessions showcasing experts who share data, insights and forecasts about the present and the future of energy.

The objective:: To create a unique look and feel for the brand, while still connecting it visually to Rystad’s brand image.

The approach: We worked on all elements for the event - from social media posts to screen backgrounds, roll ups and audiovisual intros for each session, in order to create a cohesive image for the event. We used secondary colours in the Rystad palette in order to make distinguish this event from other Rystad products, and a new logo was created by an external agency in order to give the event its own, separate branding.

The result: Cohesive, distinct materials and templates that can be reused year after year. Deliverables included screen backgrounds, personalized video intros for each session, queue cards for the speakers, name tags, social media posts to promote the event and all visual materials for the event’s website. Rystad Energy kept reusing the templates after the first edition in 2023, which showcases the longevity and usability of the branding for the event.