About the project

The project involved creating a full suite of campaign assets, including carousels, videos, and static posts, as well as sourcing imagery and writing tailored copy to highlight the company’s sustainability progress and challenges. I was also responsible for scheduling and overseeing the campaign rollout, which runs from mid-2025 through the end of the year.

The strategy focused on breaking down the report into engaging, accessible content “nuggets” designed to drive awareness and spark conversation around key sustainability data and insights. The campaign has received strong reception and high engagement across channels, effectively promoting the report and reinforcing Skretting’s commitment to transparency and progress in sustainability.