Solenergiklyngen needed guidance on how to show up effectively on social media and increase their brand awareness. The challenge wasn’t producing more content, but rather creating a strategy that would organize their messaging, amplify partner networks, and make their presence meaningful and scalable.

Approach: Having worked with Solenergiklyngen for a year prior, I had direct insight into their internal systems, pain points, and opportunities, which shaped a grounded, realistic audit rather than a generic best-practices review. Based on that audit, I developed a full set of guidelines: a content strategy with reusable templates for their social media, recommendations on which platforms were actually worth their focus, and a demographic study of their target audience to sharpen who the messaging should speak to. I also included tactics to boost awareness and media attention, along with guidance specifically aimed at helping their member companies get more value from the cluster's communications, recognizing that Solenergiklyngen's real audience wasn't just external, but also the partner network itself.

Results: A complete communication framework, including an audit, content strategy, templates, platform guidance, audience research, and member-focused recommendations, that gave Solenergiklyngen a scalable system for building brand awareness, rather than a one-off content push, while extending value to the member companies that make up the cluster.