Creative and strategic partnership with Solenergiklyngen
Oslo & Stavanger, Norway
About the project
Solenergiklyngen needed guidance on how to show up effectively on social media and increase their brand awareness. The challenge wasn’t producing content — it was creating a strategy that would organize their messaging, amplify partner networks, and make their presence meaningful and scalable.
I partnered closely with their team to understand their goals, audience, and constraints. From there, I developed a strategic framework that could guide their ongoing communications:
Content Pillars: I created three core content pillars that reflected the Cluster’s mission, partner focus, and growth objectives. These pillars structured their messaging so every post reinforced the brand and purpose.
Actionable Ideas: For each pillar, I provided concrete post examples, showing how to feature partners, tell stories of collaboration, and highlight the Cluster’s value.
Channel Recommendations: I suggested the most relevant social media platforms for their audiences and mapped who they could reach through each channel.
Calendar & Planning Guidance: I provided guidance on organizing a social media calendar, ensuring posts were consistent, scalable, and aligned with key moments.
Brand Amplification Tips: I added bonus ideas to increase awareness beyond posts — like partner badges, co-branded visuals, and other methods to spread recognition organically.
The approach was collaborative and strategic, focused on enabling the team rather than executing every post myself. By structuring content, clarifying priorities, and providing frameworks, the team gained clarity, efficiency, and confidence, while the Cluster could scale their brand visibility in a meaningful way.
