Social media campaign: Phytocomplexes by Skretting and Nutreco
Stavanger, Norway
About the project
Skretting is developing next‑generation aquaculture feeds that include PhytoComplexes: advanced plant‑based blends that support fish and shrimp health and resilience. To explain the science, collaboration, and process behind these innovations, we created a social media campaign with videos and carousel posts that make PhytoComplexes easy to understand and highlight what makes them unique.
I partnered closely with Skretting’s communication team to understand their goals, audience, and constraints. From there, we developed a social media campaign featuring both video and carousels. By combining short, engaging videos with swipeable carousels, the campaign made technical innovation feel accessible and relevant, helping position NutEx as a key part of Skretting’s sustainability and innovation story, and giving social audiences a clear, structured way to understand the work behind the science.
The campaign achieved strong engagement, with individual posts generating up to 95 likes and 19 shares, effectively increasing awareness of PhytoComplexes and communicating the innovation and collaboration behind them.
