Making complex science click: Social media campaign for Skretting and Nutreco
Social media strategy & content · Social media campaigns
About the project
Skretting is developing next‑generation aquaculture feeds that include PhytoComplexes: advanced plant‑based blends that support fish and shrimp health and resilience. To explain the science, collaboration, and process behind these innovations, we created a social media campaign with videos and carousel posts that make PhytoComplexes easy to understand and highlight what makes them unique.
Client: Skretting
The challenge for this project to communicate the science, collaboration and development behind Skretting and Nutreco’s innovations in a way that felt clear and engaging for a social media audience. Rather than simplifying the science too much, the goal was to make it easier to understand and give people a reason to explore further.
Approach: I worked closely with Skretting’s communication team to understand the story they wanted to tell, their audience and the practical requirements of the channels.
Together, we developed a social media campaign combining short-form video and carousel posts. The different formats allowed us to tell the story from several angles, using video to capture attention and carousels to break down more complex information into smaller, easy-to-follow steps.
The visual approach was designed to make the science feel approachable without losing its credibility. We created a clear structure across the content, helping audiences understand what PhytoComplexes are, how they are developed and what makes them different.
Result: The campaign turned a complex innovation story into accessible, engaging social content, helping Skretting communicate the science and collaboration behind PhytoComplexes in a more approachable way.
The content generated strong engagement, helping increase awareness of PhytoComplexes and their role in Skretting’s wider innovation and sustainability story. The campaign also gave audiences a simple way to follow the journey behind the science, one swipe or short video at a time.
This campaign also helped create anticipation and momentum for the eventual launch of the new products containing PhytoComplexes.
