Client: Petoro

Petoro came to me with a presentation their CEO, Kristin F. Kragseth was preparing to give at an event in Kristiansund. The content and structure were already in place, but the slides needed a stronger visual expression.

The brief was to take the existing draft and lift it visually, finding the right imagery for each of the main points while keeping the presentation clear, professional and engaging.

Approach: I started by getting a feel for the story behind the presentation and what each key message needed to communicate.

From there, I explored and selected strong, relevant imagery that could help bring each point to life, rather than simply illustrating the content. I looked for images with enough impact to work on a large screen, while making sure they felt relevant to Petoro and the context of the presentation.

I also worked with the existing content and layouts to create more visual variation and give the key messages room to stand out. The aim was to keep the slides clean and focused, allowing the visuals to support what the CEO was saying rather than compete with it.

Result: A more visually engaging and impactful presentation, built around strong imagery and concise messaging.

The existing content was given a stronger visual expression, creating more memorable moments throughout the presentation and helping the key messages come across clearly to the audience