Client: Skretting

Skretting operates over 18 manufacturing locations worldwide, with social media content largely created and managed locally at each site. This created a gap: there was no shared pool of content that both the global LinkedIn account and local offices could draw on when needed, independent of any single moment or news cycle. The brief was strategic as much as creative: build a library of evergreen content; material not tied to a specific date or event, that could support the global account and be picked up by local offices around the world at any time. The underlying problem was that reactive, timely content alone couldn't cover the volume and consistency a global presence across dozens of locations required.

The approach: Using a series of content pillars that tap into the heart of the brand, we organized the content needed and developed stories that resonate with the brand and their target audience. From text to visual execution, we planned and executed content weekly for the company. The core decision was designing for reusability across contexts: content that worked whether it was published by the global account or adapted by a local office, and that didn't lose relevance if published months after it was created. This meant favoring themes and formats that stayed valid over time, rather than content tied to specific events or news.

The results: Skretting increased the amount of posts they were able to publish weekly, and unleashed a more vibrant social media presence. Using captivating graphics and strategic messaging, we made sure every post spoke volumes, and the company’s LinkedIn page has been experiencing increasing engagement, reaching over 50K followers and an average of 100 likes and reactions per post (as per 2023).