Client: Skretting

In February 2024 Skretting launched Cosmos, their latest aquafeed for Barramundi. We collaborated to develop promotional materials for the product launch and we created timeless materials both for print and digital use.

The challenge:: To create a unique branding for the product, in harmony with Skretting branding parameters, and with a variety of visuals that can be used in ads, brochures, banners and more.

The approach: We created two variations for all materials, one featuring the species this feed is for (barramundi), and one showing the product colours and illustrations of the same species. We developed a product promotional video, showing the main benefits and product features, as well as backgrounds for Teams, email signatures and event materials (banners, roll ups, etc)

The result: Cohesive yet flexible materials that can be used during the product launch but also after it. The mix of illustrations and photography gives a wider range of possibilities and can be adapted to the product markets and local preferences.